Flywheel of Business
We are builders, dreamers, creative architects and ChatGPT pilots who love the rhythm of business but most importantly crave the surge of excitement of the new idea. AI is giving us the most expansive and ambitious set of wings we could dream of and we are ready to tap into its power to ensure your business soars
Purpose & MISSION
Achieve financial, talent and brand targets by amplifying your growth journey
Brand Strategy
Drive brand growth, powered by digital, data and a relentless focus on the customer
Creative & COntent
Create and distribute valuable, relevant, and consistent content to drive profitable customer growth
PEOPLE & CULTURE
Harness talent and culture through a human-centered, AI-driven approach
Some Challenges We Have Solved
Brand Growth DECLINE
Competitive Pressure
Skills Enablement Slowdown
DIGITAL ADOPTION FRICTION
LEARN ABOUT AI
Clients and Partners
Our Equity Credo™
Great people build great brands that drive great returns for all.
What creates greatness? Equity. Being Valued, Capturing Value and Sharing Value.
AI will have a monumental impact on individuals, companies, societies and our entire civilization.
At all times, we need to strive Equity in all its forms:
Human equity ensures your teams feel they belong and deliver their best.
AI equity ensure fair representation at every step from training models to data actions
Brand equity is created by empowered teams who strengthen your brand’s performance.
Social equity means your brand is creating just and fair experiences for all stakeholders.
Return on equity captures profitability, taking into account the assets and liabilities that are part of your business.
These 5 forces drive the triple bottom line - people, planet and ultimately profit.
We have applied our Equity Credo™ insights across clients in the tech, healthcare, fintech and media sectors in the US and globally, contributing to stronger growth trajectories.
HUMAN-MACHINE SYNERGY
Our operating models for organizations, society and the world at large is experiencing transformative change. At Equity, we understand the importance of ensuring human-machine collaboration, synergy and impact. That’s why we use AI in our very own operating processes.
We take the traditional consulting methods of Discovery, Analysis and Recommendation — and use AI to catapult our clients to not just higher performance, but higher trajectory of ambition. We adopt the agile mindset by uncovering insights in the natural “habitat” of the business through live observation, participation and engagement and through smart experimentation using data, AI and content during the flow of the engagement.
We deliver insights-driven, digitally-powered next steps, not just research-laden powerpoints.
HUMAN CONNECTIVE TISSUE
Business problems cannot be solved using siloed thinking — and AI swiftly breaks down those silos by opening up data sources, drawing connection across different functions and enabling one unified language the brings together the fluency of the technologist, with the creativity of the marketer and the numerical acumen of the data engineer. Any business challenge has multiple facets that may originate from e-Commerce friction, disempowered customer service teams or misaligned marketing goals. Not unlike the human body, an organization is dynamic, interdependent and connected and taking a macro view is critical.
We don’t just deliver one-sided, complicated frameworks. We go deeper and solve the whole puzzle.
AI IS THE ROCKET SHIP FOR THE MIND.
WE USE ITS POWER FOR HUMANIZED GROWTH.
Voice of Leaders
KARUNA RAWAL
CMO, NATURE’S FYND
Raquelle skillfully engages audiences and drives them to action with her persuasive style, growth mindset and marketing acumen.
SHUCHI SHARMA
VICE PRESIDENT, GLOBAL D&I, SAP
Raquelle is creating a new way for organizations to think about empathy and how to think outside-of-the box. The combination of neuroscience, art, empathy and storytelling is a wonderful process for exploring new ideas.
Matthew Egan
Managing Director, Strategy, Siegel + Gale
I had the pleasure of working with Raquelle on a large healthcare brand transformation initiative. Raquelle is a diligent strategist. She digs deep into the organizations she serves, finds the insights, and brings clear strategies to life.
Mackenzie Bushy
Commercial Excellence Partner, Bain & Co
Raquelle provided incredibly compelling marketing expertise as we developed growth strategies for a global food industry client. Our client was really impressed with the quality of her strategic thinking and the depth of insights she shared as new content and marketing programs were developed to drive sales results.
Laura Porto Stockwell
EVP Strategy, Wunderman Thompson
I had the good fortune of working with Raquelle on a project in the healthcare industry. Her knowledge and expertise in this area were deep and served as a foundation for the project. In addition, she brought a professional, collaborative and flexible approach to the work.
BE GUTSY WITH GROWTH
Igniting the AI Growth Engine
The business of growth is the business of ambition. AI is giving us ambition turbo-charged and we have a unique opportunity to build it right - equitably, purposefully and boldly. We ignited the conversation at Advertising Week NYC introducing how Marketing at the Speed of Thought, powered by AI will build new types of organizations and drive new frontiers in human progress.